Does giving away a Free Report Really Increase Affiliate Sales?

Benefits of offering a free report:If you want to become a top affiliate marketer, you will need to offer top quality information to your readers. If you provide honest and usable information to them, you will gain credibility with your customers and build a relationship with them. Once they trust you, the purchase will soon follow. Also, by giving away a report, you build your mailing list to promote future products to. You must portray yourself as an expert in the field you are targeting. If you are not an expert, do your proper research and become one.

Most emails are deleted, but downloadable reports seem to have a longer shelf life. It is there for the prospect to access at any time, and has a stronger value than email. Be sure to feed your readers quality content, and avoid “garbage” information. Remember, you are attempting to build a relationship with the reader and you want to ensure it is a strong bond.

When is it a good time to give away a free report?

Anytime is the true answer to this question. You can have one report centering on several products that you are promoting. Let’s say for example that you are promoting a phonics program. You can talk about the importance of reading to children, how it increases their vocabulary and gives them greater self-esteem. You can provide statistics that affirm your statements and offer various testimonials from parents that have used the program and the benefits they received from utilizing it.

Do not write the report as a sales pitch. Remember you are trying to provide good information while trying to instill the need for your reader to purchase your product. You may sprinkle various links throughout your report that direct your reader to the various products you are trying to promote. Be extra careful; you don’t want the report to be “stuffed” with links. You also want to ensure that all products offered in the report are related in some way.

How long should the free report be?

This will vary based on the product you choose to promote and the amount of information that is required to show your prospects that you are an expert in your field. In general, free reports are fifteen to seventeen pages in length; depending on you target market and what is necessary to share with them. Writing free reports is a great way to boost your conversion rate on the affiliate products that you choose to promote.